BLOG: How Important is a YouTube Channel?
Very important.
Did you know that YouTube is the second-largest search engine after Google? More than 122 million people visit YouTube daily (Stefanski, R.), and your brand could be one of the channels they discover.
YouTube isn’t just for influencers and cat videos. It’s a powerful platform to share your story and promote your business, whether you sell products, offer services, or lead a movement.
Think about your website. You built it to communicate who you are and what you do. Now ask yourself: how much of that content could become video?
All of it.
Your “About Us” page? That’s a brand story video.
Your “Services” page? That’s a series of explainer videos.
Your mission, vision, and values? That’s thought leadership content.
You could follow those up with short features highlighting key players in your company. From the CEO to the content creator making it all happen behind the scenes.
Those blog posts you write to boost SEO? Turn them into videos.
That longer educational video? Break it into 30-second clips and post them as YouTube Shorts. Then repurpose those for Instagram and TikTok. Suddenly, your message is everywhere and people are clicking back to your website because they found you on the second-largest search engine in the world.
Do I do this consistently on my own channel?
Absolutely not.
Do I do this for my clients?
Yes. And with great success.
Take United Vision for Idaho’s YouTube channel. I recently organized and cleaned it up by adding custom thumbnails, strategic titles, and SEO-driven descriptions. The difference in visibility and professionalism is immediate.
Or our podcast client, Dr. Fara, and her channel, The Future of Dermatology Podcast. For over three years - we just released our 125th episode - we’ve been crafting and strategically sharing each episode to build consistency, credibility, and reach.
Now for the question you’ve all been wondering:
Why don’t I do this for myself?
Because I've got a production studio to run and clients always come first.
But this year? We’re building systems. Strategy. Sustainability. If I want to help brands show up powerfully on YouTube, I need to model it myself.
So here’s the bigger question:
If 122 million people are searching every day… what are they finding when they search for you?
If YouTube has been sitting on your “someday” list, consider this your nudge. Let’s turn your existing content into a strategic video presence that actually works for you. Send me an email, and let’s talk about what your channel could become.
